Posted by admin | Posted in A shift in advertising, Uncategorized | Posted on 10-11-2009
I may be a small business owner who has to earn a living, but I’m also a father with a busy family life. I really enjoy sitting at the dinner table talking to my wife and children about how their days went. The likelihood of me cheerfullyanswering a ringing telephone, eagerly opening a stack of “junk” mail, or signing up for your “free, once-in-a-lifetime webinar on financial success” is extremely low. Quite simply, it isn’t going to happen–ever. Now there is legislation being proposed that will prevent people from calling me back even when I initiated contact with THEM and provided MYcontact information.
What’s that telling us? That RELATIONSHIPS rule business. No matter how much money companies spend trying to maintain and enhance their images, the rubber hits the road when a personal relationship is established between the consumer and a needs representative. (I can’t even say salesperson.)