My Morning WalkNew day, uninterrupted thoughts

Successful businesses care about every person they serve.  They wouldn’t survive if they didn’t.     Armed with infinite amounts of information, the question that now needs to be answered by customers intrinsically is:  “What and who do I care about?”  “Do I care enough to make this decision?”  “Do I care what happens to my family if anything happens to me?”  What anyone else says really doesn’t matter unless it matters to the customer first.    

There has to be a better way to help people get what they need in this business besides using scary stories of human tragedy that usually elicit a “”it won’t ever happen to me” response.  What’s the missing piece of the puzzle?