How Late is “Too Late”?

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Posted by Gary M | Posted in A shift in advertising, Leveraging Technology | Posted on 02-08-2010

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So, you want to get started on social media. You really want to obtain more than that ONE LinkedIn contact…you know, that person that told you it’s the “future” and you accepted the invitation just to shut them up.  You see your company adding technology at light speed.   You’re finding it hard to breathe between all the e-mails introducing the changes and invitations to join the virtual training classes to help you learn about it .  In the meantime you’re trying to run your business the way you have always run it.  How is it possible to do all of this AND run your business?   It’s not, so stop doing it.  Step away…it’s the only way to prepare your mind for what is coming and to silence the “it’s not possible” voice inside your head. 

There is no more “the way you have always run it”. That’s how most people react to this evolution, by thinking it will go away. Ignorance is bliss, right? WRONG. It’s inevitable. Change is coming. It’s on the horizon, and if you haven’t thought about attempting to do business in a way that doesn’t constantly interrupt people to get your point across, the forward-thinking minds out there are going to bury you in your own traditions.

Instead of falling by the wayside, why not embrace it and become an active member of this tribe of change?  It would be better for everyone, including your clients.  And if you don’t know how to start, talk to Robyn at CaptiveAgents.com.  Sure she has an insurance background, but her information is applicable to just about any type of service organization out there.

Comments (1)

Thanks Gary! Anyone can handle new marketing, once they learn the basics. And most will enjoy it much better than the “old” ways too! :)

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