Looking back at the posts I’ve written on this site, there’s one titled “60 days to social media success”. Is that really possible? I haven’t posted since February 2011, yet I still don’t believe I’ve missed out on a whole lot in those 6 months. Why? Because the world I live in, the clients I help, and the students from the social media class I’ve been talking to are all telling me both verbally and non-verbally that the “60 days” is a fallacy. Why? As Anthony Robbins says: “Communication is more about the message received than the message delivered.” In other words, if your local world isn’t ready to HEAR the news that social media is the new normal and Seth Godin’s concept of “Permission Marketing” is going to replace telemarketing, direct mail and interruptions, then whatever I or anyone else says on an obscure little blog like this one is totally irrelevant to the status quo. When and only when the market I am trying to attract is open and prepared to accept the message being delivered in the manner in which it is intended will the acceptance and adoption of social media strategies take place.
The posts are going to resume mainly because blogging is fun and yes, I have an opinion. I’ll try not to commit the cardinal sin of leaving the post unattended in the future.